Here is part of an article from the competitive cyclist blog about adding CX to the winter Olympics - I think that is the best idea I have heard all year.
Domestic racing is in the air here after we hosted a reception last week for USA Cycling and the promoters and organizers of the NRC races. While chatting with Todd Sowl, CFO of USA Cycling, I asked him something I'd long been curious about (and, interestingly, the uber-blog Inner Ring brought up on its own recently): Given the explosive popularity of cyclocross and the fading pulse of track cycling, why not expose cross to the masses through the Winter Olympics?
If the Olympics are our best opportunity to introduce the wonders of bike racing to an all-new crowd, changing emphasis from track to CX seems like a no-brainer. Tactics-wise, with cyclocross what you see is what you get. Visually, the mud and suffering make it poetic. And the start-to-finish race length of one hour is long enough to push in TV commercials, but short enough to accomodate 21st Century attention spans. By comparison, track cycling is arcane, repetitive, and commercially unviable.